From building awareness to brand building. Turning your company’s challenges into a “winning strategy.”

From TV commercial placement and program production to OOH, we propose the optimal solution regardless of media. We closely align with each company’s needs and deliver visible results through the execution power to elevate brand strength.

Service Offerings
We provide wide range of support, from strategy through execution!

  • ・Media buying (TV stations / TVer)
  • ・OOH advertising across all 47 prefectures nationwide
  • ・Branding strategy / consulting
  • ・Marketing strategy / consulting
  • ・PR (public relations) strategy / consulting
  • ・Talent casting for events, content, etc.
  • ・Entry into the Japanese market (strategy / consulting & support) GTM strategy
  • ・Marketing, branding, and PR support overseas
  • ・Marketing mix modeling (MMM)

Strength of Our Advertising Agency Business No.1

An Emotional Branding Experience

We once received an order for an OOH advertising project from a client. It was a fierce competition — more rivals than we could count on one hand, including major advertising agencies — yet we won the order for the majority of the OOH (likely the No.1 share). Proposing OOH advertising was a first for us, but thanks to the dedication of our partner companies, we received more than 3,000 OOH options. Even after our own rigorous internal selection, the sheer volume of proposals — over 10 times that of competitors — is, we believe, what led to the many orders we received. While being grateful for every single project entrusted to us by our clients, we deploy our people appropriately to far exceed client expectations and fill them with genuine emotion. This “emotional branding experience” is our company policy, and we promise to uphold it no matter how large we grow in the future.

②Strength of Our Advertising Agency Business No.2

Pricing

“Is it really this cheap?!” — we heard this reaction from many clients even back in my days as a TV station sales representative. We believe this pricing advantage is exactly where our unique strength lies. Wondering why clients were so surprised by our pricing, we considered the reasons and concluded there were two factors: ① how deeply we understand the circumstances of broadcasters and other media companies, and ② the large number of people typically involved between quotation and order placement at major agencies. In other words, we became confident that with proper situational understanding and real-time negotiation, we could deliver proposals that surpass those of major advertising agencies — and that conviction is what led us to launch this business. As a former TV station salesperson, we adjust proposals based on the characteristics of each broadcaster. In short, we have confidence in our pricing.

Strength of Our Advertising Agency Business No.3

Exposure to mass media

We believe it is rare for an advertising agency to have experience on the production side of mass media. I was first assigned to the sports division as a new employee. As a salesperson who understood the production floor, clients expected me to play a role similar to a PR company — figuring out “what kind of approach would lead to media coverage.” Not everything succeeded, but the essential thinking cultivated during my time in production — understanding what the programming department (the department with decision-making authority over programs) is thinking, and what value viewers want to see — has proven valuable in launching new programs (sponsored programs) and securing project approvals that reflect our clients’ wishes. I’ve also noticed that advertising agencies tend to be reluctant to pursue exposure that requires this kind of coordination (for agencies, TV stations are a separate, uncontrollable entity). We aim to be a partner who can approach, from multiple angles, the challenge many clients face: “we want to achieve media exposure.”

Our Clients and Partners

Below is some of the companies we have helped promote products and services as well as partners we work with.
*in Japanese alphabetical order.

  • ・AIFUL Corporation
  • ・ACE Co., Ltd.
  • ・Key and semi-key TV stations / regional stations
  • ・Kuriyama Holdings Corporation
  • ・SKY Perfect JSAT Corporation
  • ・CHOYA UMESHU CO., LTD.
  • ・SHOGAKUKAN Inc.
  • ・Vertex Corporation
  • ・LiveDo Corporation
  • ・RAYS Co., Ltd.